5 Best Practices for UX Writing in FinTech

5 Best Practices for UX Writing in FinTech
Photo by Matt Ridley / Unsplash

FinTech has emerged as a rapidly growing industry in recent years, transforming the way people manage and invest their money. With the increase in demand for financial services, creating a great user experience has become essential for financial service providers. One of the key elements of a good user experience is effective UX writing. UX writing can help communicate financial concepts to users clearly and concisely, building trust and loyalty among users.

In this article, you learn the five best practices for UX writing in FinTech.

Use Plain Language

In the world of finance, jargon, and technical terms are common. However, using these terms in your product's UX writing can create confusion among users, especially those who are not familiar with financial concepts. Therefore, it's important to use plain language in your UX writing.

For example, instead of using the term "APR," which may not be familiar to all users, use the phrase "annual percentage rate" to describe the cost of borrowing.

Keep it Concise

In the fast-paced world of FinTech, users do not have the time or patience to read lengthy paragraphs of text. UX writing in FinTech should be short and to the point, conveying the necessary information in as few words as possible.

For example, instead of using a lengthy sentence to describe a feature of your product, break it up into shorter, easier-to-digest sentences. Use bullet points and headings to break up large blocks of text and make the content more visually appealing.

Provide Clear Calls-to-Action

Clear calls to action are an essential part of an effective UX writing strategy. In FinTech, where users may be dealing with their finances, it's important to make sure that calls to action are clear, concise, and easy to understand.

For example, instead of using a vague call-to-action such as "Continue," use a more specific call-to-action such as "Apply Now" or "Invest Today" to communicate what the user can expect when they click the button.

Use Human Language

One of the best ways to create a positive user experience is to use language that feels human and relatable. Using human language in your UX writing can help build a connection with your users and make them feel more comfortable and at ease.

For example, instead of using a robotic-sounding error message such as "Invalid Input," use a more human-sounding message such as "Oops! It looks like there's an error in the information you entered. Please try again."

Test and Iterate

No UX writing strategy is complete without testing and iteration. Testing your UX writing can help you understand how users are interacting with your product and identify areas for improvement. Once you've identified areas for improvement, iterate on your UX writing to create a better user experience.

For example, use A/B testing to test different versions of your UX writing to see which version performs better. Use analytics to measure user engagement and identify areas where users are dropping off or getting confused.


UX writing is a critical component of creating a great user experience in FinTech. By using plain language, keeping it concise, providing clear calls-to-action, using human language, and testing and iterating, you can create a product that users will love.

If you need help with your UX writing strategy, contact WDIR, the go-to UX writing agency for FinTech companies.

Our team of experts can help you create a personalized UX writing strategy that will help you connect with your users and drive growth for your business. Get started today!