So, what do people truly want in B2B payments? And more importantly, how can you design products that fulfill those needs consistently?

Ask yourself, "What are they trying to accomplish?” Then build your workflows around those tasks, not the other way around...

Can your customers count on you?

Empowering people to make better decisions faster with the tools they rely on everyday is a vital part of an excellent user experience.

Payment friction isn’t just about delayed transactions or hidden fees. It’s about the stress and uncertainty it creates for business owners.