Move from platform to partner. From workflow tool to cash flow enabler.

The more friction the system creates, the more personal energy it drains. Over time, people begin to accept this as normal.

Technology alone won’t change behavior. You need to redesign rituals—the daily habits—of payment workflows

Behavioral economics teaches us that people’s decisions are not always based on cold, hard facts.

The kind that reduce churn, drive feature adoption, and turn payment operations from a cost center into a growth lever.